Wednesday, April 4, 2012

NLL Atendance Numbers Part 2: Minnesota Philadelphia

By Josh Bourhis

Welcome back to another installment of NLL Attendances, a 5 part mini series discussing why certain teams generate certain attendances. In Part 2 our two teams are Philadelphia and Minnesota. These teams have some very interesting graphs. Minnesota is all over the place whereas Philly has had a constant decline since 2005.

In this blog we had to ask some of the lacrosse community why these attendances dropped and we found that it wasn't just poor play, but some other interesting factors.

**Note:The 2012 attendances for all of the 5 articles will be shown with attendance figures as of the March 24,25,26 weekend so the league average will not fluctuate week to week.

View the graph and get the low-down after the jump:



The Graph for Minnesota and Philadelphia's attendances including the league average:

Well ain't that a cluster of a graph.

Like it was stated before the jump, Minnesota is the most up and down team you will see in the mini series. It has a fair amount to do with their play, but there is no way pure average play should make an attendance drop by 4000 over 3 seasons. While they weren't at the top of the league these years, they made the playoffs in every year after 2009 and are in a playoff spot this year. So why did they lose that many fans you ask?

1. No winning record: A winning record is everything in the NLL. If you have a winning record most likely you get a home playoff date. You get a playoff date and more fans flock to the game. Lose that playoff game like they did and the fans that showed for the game make it a one time event.

2. Losing Home Record: This is probabaly one of the biggest factors and it's pretty self explanatory. Season tickets to lacrosse, while cheaper than most other sports are still expensive, especially if you go to 8 games and only see between 2-4 home wins. You will lose a lot of consistent fans because of this.

3. The Reduction of Comp Tickets: The Swarm greatly reduced the amount of complimentry tickets they give out in the last couple of years. This means no more 2 for 1 tickets or buy 2 get 2 for 50% off tickets. These are things that would have made attendances a lot bigger.

For Philadelphia it comes down to being consistently below average for many years. What really boggled me was considering they are the only team in the NLL that has been playing from the start, you would think they wouldn't drop below 10 000. I soon found out that it was not just because they were losing more than they were winning, it was because when they were losing they were getting blown out. This year Philadelphia is leading the East, which should help attendance later in the season and going into next season if they keep up the record and secure a home playoff date. They have not had a home playoff date since 2002, when the Washington Power, Albany Attack and the Vancouver Ravens were still around.

Go Wings!


If you missed last weeks d├ębut of the attendance articles click here

Plus feel free to leave comments about what you think of these attendances and keep checking for the next article coming next week.

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