Here at the NLL Blog we like to think we have just as many female readers as male readers even though it might not be true. For those who are part of that category, this post is more for you. Upon visiting the website of The Edmonton Rush I saw that they are Offering a "Hot Ticket Event." "Hot", in this situation, has two meanings. Take a look:
This ad shows the level of fitness these players need to have to play this game, but at the same time using sex appeal to sell tickets. I mean just look at those guys! If that can't get more ladies at the games then I don't know what will. Maybe make them sign the autographs at the end of the game without shirts. Just pitching some ideas.